Google
encourages mostly advertising agencies to get involved in the Google Partners
program. In Google Partners program, business partners are required to pass the
Google Ads product certification program. The Google Partners Courses consist
of specializations in the following Good Ad Product areas:
- Search Advertising
- Mobile Advertising
- Video Advertising
- Display Advertising
- Shopping advertising
Partners are
encouraged to take certification exams in any or all of the specialization
courses. Certified agencies will also be allowed to Place the badge on their
websites. This would add credibility to their Google product knowledge and
capacity to provide services.
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